Designing An Effective Trade Show Booth
New products from TD are announced, major players give their outlook for the upcoming year, and smaller companies can enter the public eye. As with everything, your first impressions of a company are important, and those impressions often come from their trade show booths.
With so much riding on how your trades show display, you have to look at it seriously. There are a handful of questions you have to ask when designing your booth. These relate to the size of the trade show, booths you have done in the past, what your competitors' booths look like, and what you are planning on showing to the attendees. Let's take a look at each of these to help you get the most out of your trade show booth.
Size Your Booth For Your Trade Show
Trade shows come in various sizes and shapes, and so should trade show booths. Large shows like the Consumer Electronics Show call for large booths. CES show booths are notorious for being multi-million dollar affairs that take up large amounts of space and are attractions all by themselves. At the 2011 show, companies like Panasonic and Sony had booths that were larger than some smaller trade shows and housed dozens of exhibition employees: http://www.topdecksystems.com/
Now, not every trade show booth needs to be this size. If your trade show is not in a million and a half exhibition space, then don't design a trade show booth that is tens of thousands of square feet. However, you want to make your booth large enough to attract customer eyes. So how large should you make it? That's where comparing it to other trade show displays come in.
Compare Your Trade Show Booth to Other Booths
When designing a trade show booth, it is important to look at what you have done in the past and what your competitors are doing for the trade show. By looking at what your company has put out before, you can just try and make any establishment themes.The Brands retention that applies to trade show displays and also product development. if an attendee or distributor can recognize your company without thinking, you are more likely to get them into your booth to hear your presentation.
Look at your competitors' booths is important for staying competitive. You do not want to develop a reputation of being 'behind the times' by not having a booth that is in some way similar to your competitors. By examining their past booths, you can get a feel for what they may bring to the next trade show. Don't imitate their designs, but keep them in mind, and make something with a similar feel.
For a large number of companies, the best advice for designing a trade show booth is to keep is as simple as possible. Don't make it easily forgettable, but make sure that it is appropriate for the climate of a professional trade show.